CAMBIER Fanny

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CAMBIER Fanny

PhD en Sciences Economiques et de Gestion

Fanny CAMBIER est Assistant Professeur à NEOMA Business School, où elle enseigne principalement la gestion de marques, la communication marketing et le marketing de l’innovation. Elle a obtenu en 2020 son doctorat en Sciences Économiques et de Gestion, avec une spécialisation en Marketing, à l’UCLouvain (Belgique).Ses recherches portent sur les jugements et décisions des consommateurs dans des contextes liés aux nouvelles pratiques marketing, comme le crowdsourcing ou les robots de service. Elle partage régulièrement ses travaux lors de conférences internationales telles que l’ACR North America Conference et l’AMS Annual Conference. Ses contributions ont été publiées dans des journaux tels que que Journal of Product Innovation Management, Journal of Business Research, Journal of Interactive Marketing et Journal of Marketing Management.Avant de rejoindre l’univers académique, Fanny Cambier a travaillé pendant plus de 10 ans en tant que cadre marketing chez Unilever, Ferrero et Mondelez International, où elle a évolué au Benelux et en Australie. 

CAMBIER, F., I.PONCIN, "Brand Integrity Inferences from Marketing Communications. The Effects of a Brand Transparency Signal in a Consumer Empowerment Context", Journal of Business Research, Mars 2020, vol. 109, pp. 260-270

10.1016/j.jbusres.2019.11.060

CAMBIER, F., I. PONCIN, "Advertising co-created new products: an exploration of consumer responses and success contingencies", Advances in Consumer Research, Octobre 2020, vol. 48, pp. 240-243

KLEIN, R. A., M.VIANELLO, F.CAMBIER, M.BABALOLA, ..AND AL, "Many Labs 2: Investigating Variation in Replicability Across Samples and Settings", Advances in Methods and Practices in Psychological Science, Décembre 2018, vol. 1, no. 4, pp. 443-490

10.1177/2515245918810225

CAMBIER, F. - "Navigating the Eco-friendly Waters: Crafting Mir Vaisselle's Marketing Strategy in the French Hand Dishwashing Market" - 2024, The Case Centre

CAMBIER, F., "Advertising User-driven New Products to Non-participants: Mechanisms and Conditions Impacting Brand Evaluations and Behavioural Intentions" dans First Belgian-French Doctoral Day, University of Paris-Dauphine, 2018, Paris, France
CAMBIER, F., "Don, Contre-don et Sanction : Explications des Réactions des Nonparticipants Envers les Marques Pratiquant la Co-création" dans Journée de Recherche en Marketing du Grand Est, 2017, Metz, France
CAMBIER, F., N.KERVYN, C.MALONE, J.RESSLER, "Predicting Students’ Decision to Enrol at University: The Role of Warmth and Competence Perception" dans 2015 EMAC Conference, 2015, Belgique

ULRICH, I., F. CAMBIER, "Organic brand extensions: psychological mechanisms underlying consumer evaluations" dans 18th Global Brand Conference, 2025, Porto, Portugal
HAMDI-KIDAR, L., T. KAWAKAMI, F. CAMBIER, "Light & Shadow: How should managers rely on Brand fans for co-creation?" dans Innovation & Product Development Management Conference (IPDMC), 2023, Lecco, Italie
HAMDI-KIDAR, L., T. KAWAKAMI, F. CAMBIER, "Comparing Regular Consumers and Brand Fans for Engagement in Creative Activities: A Managerial Perspective" dans Academy of Marketing Science (AMS) Annual Conference, 2023, Nouvelle-Orléans, LA, États-Unis
CAMBIER, F., I. PONCIN, "Interactions with Fallible Robots at the Front Desk: Understanding how Choice Improves Consumer Responses" dans La Londe Conference, 2022
CAMBIER, F., I. PONCIN, "Fallible Service Robots at the Front Desk: How Choice to Interact with Them Improves Satisfaction and Repurchase Intentions." dans 37ème congrès international, Association Française du Marketing (AFM), 2021
CAMBIER, F., I.PONCIN, "An investigation of the effects on consumer-brand relationships of service robot undesirable behaviours" dans 2020 International Conference on Recent Advances in Retailing and Consumer Science (RARCS), 2020, Baveno, Italie
CAMBIER, F., I.PONCIN, "Co-creators Endorsing Their Winning Product Idea in Ads: Dealing with Brand Audiences’ Scepticism" dans 2019 AMS Annual Conference, 2019, Vancouver, Canada
DJELASSI, S., F.CAMBIER, I.PONCIN, "Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work" dans 2019 AMS Annual Conference, 2019, Vancouver, Canada
CAMBIER, F., I.PONCIN, "Proclaiming Brand Transparency: An Effective Strategy for Advertising Customer-ideated New Products" dans AFM International Congress, 2018, Strasbourg, France
CAMBIER, F., I.PONCIN, "A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products" dans AMS Annual Conference, 2018, New Orleans, États-Unis
CAMBIER, F., I. PONCIN, "Non-participants and Brands’ Communication of Co-creational Efforts: A Matter of Trust" dans 2017 ACR North America Conference, Advances in Consumer Research, vol. 45, pp. 551-552, 2017, États-Unis
CAMBIER, F., I.PONCIN, "Fostering the Observing Brand Audience’s Willingness-to-engage through the Communication of Co-creational Efforts" dans 2017 EMAC Conference, 2017, Groningen, Pays-Bas
CAMBIER, F., I.PONCIN, "Don, Contre-don et Sanction – Un Système de Don Triadique Expliquant les Attentes des Non-participants Envers les Marques Pratiquant la Co-création" dans 2017 AFM International Congress, 2017, Tours, France
CAMBIER, F., "Communication of Co-creational Efforts to Non-participants: Mechanisms and Conditions Impacting their Affective Reactions and Brand Relationship" dans AFM Doctoral Colloquium, 2017, Orléans, France
CAMBIER, F., I.PONCIN, "Advertising Co-created Innovations: A Risky Strategy for Well-known Brands in the Service Industry" dans EIRASS Conference, 2017, Vancouver, Canada
DJELASSI, S., I.DECCOOPMAN, F.CAMBIER, I.PONCIN, "To Participate in Creative Crowdsourcing or Not? In Search of Meaning(fullness)" dans 2017 AFM International Congress, 2017, Tours
CAMBIER, F., "Communicating Customer Empowerment Strategies to Non-participants: An Investigation of the Mechanisms and Conditions Impacting the Affective Reactions toward the Brand and the Brand Relationship" dans AMS World Marketing Congress Doctoral Colloquium, 2016, Paris, France

KERVYN, N., F.CAMBIER, "Chapitre 10. Les histoires interactives" dans Cahier n°8 - Jouer pour apprendre dans l’enseignement supérieur ? - Play-t-il ?., Gaëlle PELLON Ed., Les cahiers du LLL, pp. 50-51, 2020DOI : https://hdl.handle.net/20.500.12279/790

CAMBIER, F., P. R. DARKE, I. PONCIN, "'Promoting Crowdsourced New Products: Competing Co-contributor Attractiveness, Similarity, and Persuasion Knowledge Processes", Journal of Product Innovation Management, Juillet 2025, vol. 42, no. 4, pp. 679-703DOI : https://doi.org/10.1111/jpim.12780
CAMBIER, F., N. STEILS, "EXPRESS: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations", Journal of Interactive Marketing, Mai 2025DOI : 10.1177/10949968251347887
DJELASSI, S., F. CAMBIER, "Creative Crowdsourcing: Understanding Participation Barriers and Levers from a Heterogeneous Crowd Perspective", Journal of Marketing Management, Juillet 2023, vol. 39, no. 7-8, pp. 585-614DOI : 10.1080/0267257X.2022.2131884
CAMBIER, F., N. STEILS, "Creative contests: When poor corporate reputation attracts consumer participation", Advances in Consumer Research, Octobre 2023, vol. 51, pp. 333-334
CAMBIER, F., I.PONCIN, "Brand Integrity Inferences from Marketing Communications. The Effects of a Brand Transparency Signal in a Consumer Empowerment Context", Journal of Business Research, Mars 2020, vol. 109, pp. 260-270DOI : 10.1016/j.jbusres.2019.11.060
CAMBIER, F., I. PONCIN, "Advertising co-created new products: an exploration of consumer responses and success contingencies", Advances in Consumer Research, Octobre 2020, vol. 48, pp. 240-243
KLEIN, R. A., M.VIANELLO, F.CAMBIER, M.BABALOLA, ..AND AL, "Many Labs 2: Investigating Variation in Replicability Across Samples and Settings", Advances in Methods and Practices in Psychological Science, Décembre 2018, vol. 1, no. 4, pp. 443-490DOI : 10.1177/2515245918810225