QUERCI Ilaria

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QUERCI Ilaria

Doctorat, Gestion, banque et sciences des matières premières, filière gestion

Ilaria Querci est Professeur Assistant de Marketing à NEOMA Business School. Elle a obtenu son PhD à Sapienza University à Rome et a été chercheuse postdoctorale à Ca' Foscari University à Venise. Ses recherches portent sur l'interaction humaine avec les technologies de l'IA, notamment en ce qui concerne les relations entre consommateurs et objets intelligents, la résistance des consommateurs à l'adoption des technologies de l'IA et les préoccupations en matière de protection de la vie privée à l'égard des technologies de l'IA. Elle s'intéresse également aux comportements pro-environnementaux. Ses travaux ont été publiés dans Psychology & Marketing et Technovation. Elle a également présenté ses travaux lors de conférences internationales sur le marketing telles que la Conférence de European Marketing Academy Conference (EMAC) et l'Association for Consumer Research (ACR). 

QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Explaining How Algorithms Work Reduces Consumers’ Concerns Regarding the Collection of Personal Data and Promotes AI Technology Adoption", Psychology and Marketing, Octobre 2022, vol. 39, no. 10, pp. 1888–1901

/10.1002/mar.21705

QUERCI, I., F. RULLANI, "Artificial Intelligence Creativity Support Tools for Creating Social Enterprises' Business Models,", Department of Management, Università Ca' Foscari Venezia Working Paper, Juillet 2021, vol. 7

https://dx.doi.org/10.2139/ssrn.4151424

DAVOLA, A., I. QUERCI, S. ROMANI, "No Consumer Is an Island—Relational Disclosure as a Regulatory Strategy to Advance Consumer Protection Against Microtargeting", Journal of Consumer Policy, Janvier 2023, vol. 46, pp. 1-25

http://dx.doi.org/10.2139/ssrn.4068548

QUERCI, I., P. PEVERINI, S. ROMANI, R. L. VELLA, L. VISCONTI, "Unveiling the Dark Side of Smart Objects-Consumer Relationships" dans GW Intelligence of Things Conference, 2019, Washington, États-Unis
QUERCI, I., S. COLACINO, M. DE ANGELIS, F. RICOTTA, "“Fueling go to market: ripensare il «retailing» dei carburanti nell’era della digital transformation (Fueling go to market: rethinking fuel retailing in the digital transformation era)" dans XV Annual Conference of the Italian Marketing Academy, 2018, Bari, Italie

QUERCI, I. - "No consumer is an Island - Relational Disclosure as a Regulatory Strategy to advance Consumers Protection against Microtargeting" - 2022, Vienna, Autriche
QUERCI, I. - "No consumer is an island: Relational disclosure as a regulatory strategy to advance consumers protection against microtargeting" - 2022, Italie
QUERCI, I. - "L’impatto del digitale sulle politiche di prodotto: user experience, personalizzazione, smart objects e branding" - 2021, Macerata, Italie
QUERCI, I. - "Consumatori e Intelligenza artificiale: un’indagine esplorativa della soddisfazione nelle esperienze di interazione" - 2021, Macerata, Italie

BARBAROSSA, C., I. QUERCI, G. HALKIAS, C. AMATULLI, "Infectious disease threats increase preference for plastic-packaged products" dans 53rd European Marketing Academy,, pp. (119544), 2024
QUERCI, I., L. MONSURRÒ, S. GRAPPI, S. ROMANI, R. BAGOZZI, "Satisfaction is not enough: the concept of customer delight and its relevance in the AI context" dans 52nd European Marketing Academy,, pp. (114182), 2023
QUERCI, I., "Artificial Intelligence Creativity Support Tools for Creating social enterprises' Business Models" dans The DRUID22 Conference, 2022, Copenhague, Danemark
MONSURRÒ, L., I. QUERCI, S. GRAPPI, S. ROMANI, G. GISTRI, "Negative relationships in the interactions between consumers and smart objects" dans European Marketing Academy,, vol. 51st, no. 107352, 2022
QUERCI, I., L. MONSURRÒ, "Is it only about Partners and Servants? A qualitative study about positive Smart Speaker social roles" dans European Marketing Academy, vol. 50th, no. 104571, 2021
QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Tearing down the rules surrounding the social dilemma: The effect of information detail and control on consumers’ data collection concerns" dans XVII Annual Conference of the Italian Marketing Academy, 2020, Varese, Italie
MONSURRÒ, L., I. QUERCI, "Partner o Servant? Un’analisi qualitativa dei ruoli sociali degli Smart Speaker (Partner or Servant? A qualitative analysis of Smart Speakers’ social roles)," dans XVII Annual Conference of the Italian Marketing Academy, 2020, Varese
MONSURRÒ, L., I. QUERCI, P. PEVERINI, S. ROMANI, "The dark side of consumer-smart object relationship: A non-user perspective" dans European Marketing Academy, 2020, Budapest, Hongrie
MONSURRÒ, L., I. QUERCI, "Il lato oscuro delle relazioni tra consumatore e smart object: una prospettiva “non-user” (The dark side of consumer-smart object relationships: a “non-user” persective)" dans XVI Annual Conference of the Italian Marketing Academy, Universita Cattolica, 2019, Italie
QUERCI, I., S. ROMANI, C. BARBAROSSA, F. RICOTTA, "Against the IoT: a multi-method examination of the barriers to the adoption of smart objects" dans Proceedings of the European Marketing Academy, vol. 48, no. 9725, 2019, Allemagne
QUERCI, I., F. RICOTTA, S. ROMANI, "Il mercato degli smart object: un’analisi qualitativa delle barriere all’adozione (The smart object market: a qualitative analysis of the barriers to the adoption)" dans XV Annual Conference of the Italian Marketing Academy, 2018, Bari, Italie

QUERCI, I., "Iperconnessione via interazione consumer to consumer (Hyperconnection through consumer to consumer interaction)" dans Marketing nell’era dell’iperconnessione., Ricotta, F. Eds, Editeur Pearson Education, pp. 58-70, 2020

QUERCI, I., L. MONSURRÒ, P. PEVERINI, "When anthropomorphism backfires: Anticipation of negative social roles as a source of resistance to smart object adoption", Technovation, Avril 2024, vol. 132DOI : https://doi.org/10.1016/j.technovation.2024.102971
DAVOLA, A., I. QUERCI, S. ROMANI, "No Consumer Is an Island—Relational Disclosure as a Regulatory Strategy to Advance Consumer Protection Against Microtargeting", Journal of Consumer Policy, Janvier 2023, vol. 46, pp. 1-25DOI : http://dx.doi.org/10.2139/ssrn.4068548
QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Explaining How Algorithms Work Reduces Consumers’ Concerns Regarding the Collection of Personal Data and Promotes AI Technology Adoption", Psychology and Marketing, Octobre 2022, vol. 39, no. 10, pp. 1888–1901DOI : /10.1002/mar.21705
QUERCI, I., F. RULLANI, "Artificial Intelligence Creativity Support Tools for Creating Social Enterprises' Business Models,", Department of Management, Università Ca' Foscari Venezia Working Paper, Juillet 2021, vol. 7DOI : https://dx.doi.org/10.2139/ssrn.4151424
MONSURRÒ, L., I. QUERCI, P. PEVERINI, S. ROMANI, "Consumers' Resistance to the Adoption of Smart Objects: A Relational Perspective", Advances in Consumer Research, Janvier 2020, vol. 48, pp. 552-553