SALNIKOVA Ekaterina

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SALNIKOVA Ekaterina

Doctorat en Marketing

Ekaterina a rejoint NEOMA Business School en tant que Professeur Assistant en
Marketing. Elle est titulaire d'un Ph.D. en Management de l'Université d'Aarhus, et ses
recherches portent sur le comportement des consommateurs dans un monde globalisé et
digitalisé, en mettant l’accent sur l’identité culturelle, l’engagement des consommateurs
et la durabilité. Utilisant des méthodes expérimentales et quantitatives, elle a publié dans
le Journal of Marketing Research et le Journal of Business Research. Elle a occupé des
postes d'enseignement et de recherche en Europe et aux États-Unis, contribuant à des
projets d'envergure sur la durabilité et le comportement des consommateurs, tels que EU
Horizon 2020 et des initiatives de recherche financées par l'USDA. Elle bénéficie d’une
solide expérience dans l’enseignement du Marketing Management, du comportement du
consommateur et des études de marché, alliant exigence académique et pertinence
pratique. Membre engagée de la communauté scientifique, elle participe régulièrement
aux conférences de l’AMA, de l’ACR et d’autres événements de renom, et intervient en tant
que réviseure pour des revues académiques de premier plan.

SALNIKOVA, E., Y. STRIZHAKOVA, R. A. COULTER, "Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging", Journal of Marketing Research, Octobre 2022, vol. 59, no. 5, pp. 983-1001

10.1177/00222437221078522

SALNIKOVA, E., S. L. BAGLIONE, J. L. STANTON, "New Product Introduction Success for Private Label Products Compared to Branded by Product Category", Journal of International Food & Agribusiness Marketing, Mai 2021, vol. 33, no. 3, pp. 290-304

10.1080/08974438.2020.1795774

SALNIKOVA, E., J. L. STANTON, "Remove the negatives or highlight the positives? The effect of negativity bias in food preferences", British Food Journal, Juin 2021, vol. 123, no. 7, pp. 2601-2616

10.1108/BFJ-11-2020-1035

GRØNHØJ, A., K. THOMSEN, E. SALNIKOVA, "Bringing Health and Sustainability to the Table? Priorities and Practices in Parents’ Food-Related Consumer Socialisation" dans Academy of Marketing Conference, 2024, Cardiff, Royaume-Uni
PESCHEL, A., E. SALNIKOVA, M. BANOVIC, K. G. GRUNERT, "Determining Online Community Engagement Based on Diversity Communication" dans EMAC Annual Conference, 2024, Bucharest, Roumanie
SALNIKOVA, E., M. BANOVIC, "Framing Foods: Unpacking the Complexity of Attitudes towards the Novel Food Technologies" dans International Food Marketing Research Symposium, 2023, Prague, Tchèque, République
SALNIKOVA, E., M. BANOVIC, "The Role of Farmer’s Spatial Proximity and Consumer Technology Acceptance in Food Product Purchase Intention" dans International Food Marketing Research Symposium, 2022, San Antonio, TX, États-Unis
SALNIKOVA, E., Y. STRIZHAKOVA, "The Effect of Social Closeness on Global Consumer Response to the Environmental Messaging of Global Brands" dans AMA Global Marketing SIG Conference, 2022, Chania, Grèce
SALNIKOVA, E., Y. STRIZHAKOVA, "The impact of cultural identity and social norms on consumer response to sustainable practices of local firms" dans AMA Global Marketing SIG Conference, 2021, Taormina, Italie
SALNIKOVA, E., J. L. STANTON, "The effect of negativity bias on intentions to buy milk with positive and negative label claims" dans AMA Summer Academic Conference, 2019, Chicago, IL, États-Unis
SALNIKOVA, E., Y. STRIZHAKOVA, K. G. GRUNERT, "The role of global cultural identity in consumer engagement with sustainability initiatives" dans 2019 AMA Winter Academic Conference, vol. 30, pp. 57-58, 2019
SALNIKOVA, E., Y. STRIZHAKOVA, "Sustainable initiatives: Cultural identity, regulatory focus, and construal perspectives" dans ACR Annual Association for Consumer Research Conference, 2018, Dallas, TX, États-Unis
SALNIKOVA, E., K. G. GRUNERT, "The impact of consumption orientation on consumer preferences for country-of-origin and sustainability attributes" dans The 3rd Norwegian Food Market Research Conference, 2017, Trømso, Norvège
SALNIKOVA, E., J. L. STANTON, J. WILEY, "New product launch strategies: Comparing USA, EU, China, Japan, and Korea" dans Book of Abstracts of 20th Recent Advances in Retailing and Services Science Conference, 2013
SALNIKOVA, E., J. L. STANTON, J. WILEY, "The influence of label messages on fluid milk: a conjoint analysis" dans International Food Marketing Research Symposium 2013, 2013
SALNIKOVA, E., N. H. HOOKER, J. L. STANTON, "A comparison of the front of pack claims: private labels versus national brands in U.S." dans Proceedings of the International Food Marketing Research Symposium 2012, 2012

STANTON, J. L., S. L. BAGLIONE, E. SALNIKOVA, "New Product Introduction for Private Label Products Compared to Branded by Product Category" dans Advances in National Brand and Private Label Marketing., Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén Eds, Springer International Publishing, pp. 43-54, 2017DOI : 10.1007/978-3-319-59701-0_6

SALNIKOVA, E., Y. STRIZHAKOVA, R. A. COULTER, "Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging", Journal of Marketing Research, Octobre 2022, vol. 59, no. 5, pp. 983-1001DOI : 10.1177/00222437221078522
SALNIKOVA, E., S. L. BAGLIONE, J. L. STANTON, "New Product Introduction Success for Private Label Products Compared to Branded by Product Category", Journal of International Food & Agribusiness Marketing, Mai 2021, vol. 33, no. 3, pp. 290-304DOI : 10.1080/08974438.2020.1795774
SALNIKOVA, E., J. L. STANTON, "Remove the negatives or highlight the positives? The effect of negativity bias in food preferences", British Food Journal, Juin 2021, vol. 123, no. 7, pp. 2601-2616DOI : 10.1108/BFJ-11-2020-1035
SALNIKOVA, E., K. G. GRUNERT, "The role of consumption orientation in consumer food preferences in emerging markets", Journal of Business Research, Mai 2020, vol. 112, pp. 147-159DOI : 10.1016/j.jbusres.2020.03.006
SALNIKOVA, E., S. L. BAGLIONE, J. L. STANTON, "To Launch or Not to Launch: An Empirical Estimate of New Food Product Success Rate", Journal of Food Products Marketing, Septembre 2019, vol. 25, no. 7, pp. 771-784DOI : 10.1080/10454446.2019.1661930
STANTON, J. L., E. SALNIKOVA, "Consumer Perceptions of 100% Pure Olive Oil", International Journal of Food and Beverage Manufacturing and Business Models, Janvier 2016, vol. 1, no. 1, pp. 40-47DOI : 10.4018/IJFBMBM.2016010104
STANTON, J. L., J. WILEY, N. H. HOOKER, E. SALNIKOVA, "Relationship of product claims between private label and national brands", International Journal of Retail and Distribution Management, Septembre 2015, vol. 43, no. 9, pp. 815-830DOI : 10.1108/IJRDM-11-2013-0212
SALNIKOVA, E., J. L. STANTON, N. HOOKER, "A comparison of front-of-pack nutrition claims between the US and EU", British Food Journal, Février 2014, vol. 116, no. 2, pp. 337-352DOI : 10.1108/BFJ-05-2012-0115
SALNIKOVA, E., "Brand Battles: Are Store Brands Acting more like National Brands?", International Journal of Sales, Retailing, and Marketing, Janvier 2013, vol. 2, no. 4, pp. 3-13
STANTON, J. L., E. SALNIKOVA, N. H. HOOKER, "A Comparison of Process and Ingredient Claims on US and EU Foods", Romanian Distribution Committee Magazine, Janvier 2011, vol. 3, no. 3, pp. 8-11