SONG Amy
SONG Amy
PhD, Sciences de Gestion, Administration des entreprises
Amy SONG est Professeur en marketing. Sa recherche porte principalement sur le modeling empirique des choix des consommateurs et les effets des décisions stratégiques des marketeurs, notamment en marketing digital avec le big data. Elle s'intéresse également à l'examen de l'impact du marketing sur le bien-être social. Elle publie, ou publiera prochainement, dans les publications internationales prestigieuses telles que Journal of Marketing, Manufacturing & Service Operations Management, Journal of Business Ethics, Decision Support Systems, parmi d'autres. Elle a été conseillère d'entreprise pour un grand nombre d'entreprises leaders dans différents secteurs.
SONG, A., C. W.PHANG, S.YANG, X.LUO, "The Effectiveness of Contextual Targeting in Conjunction with Promotional Incentives", International Journal of Electronic Commerce, Juin 2018, vol. 22, no. 3, pp. 349-385
10.1080/10864415.2018.1462952
YANG, S., A.SONG, S.TONG, "Sustainable Retailing in the Fashion Industry: A Systematic Literature Review", Sustainability, Juillet 2017, vol. 9, no. 7, pp. 1-19
10.3390/su9071266
YANG, S., A.SONG, S.CHEN, X.XIA, "Why are customers loyal in sharing-economy services? A relational benefits perspective", Journal of Services Marketing, Février 2017, vol. 32, no. 1, pp. 48-62
10.1108/JSM-01-2016-0042
SONG, A., "Customer Acquisition via Big Data Analysis", Shanghai DuduDriver Information Technology Co., Ltd., 2018
SONG, A., "Big Data Analysis in Maternal and Baby Industry and Health Industry: The Association between Attitude and Behavior based on Multi-source Big Data", Shanghai MarcPoint Information Technology Co., Ltd., 2018
SONG, A., "Analysis on Professional Marketing: For Zeiss SMILE Market", Carl Zeiss (Shanghai) Co., Ltd., 2017
SONG, A., "Yoga Market in China", Shanghai Fanzhi Cultural Development Co., Ltd., 2017
ZHANG, L., A.SONG, L.MA, "Organizational Influence in Online Vocational Learning" dans INFORMS Marketing Science Conference, 2019, Rome, Italie
WU, X., J.GONG, B.GREENWOODS, A.SONG, "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans 9th IMS-FIPS Workshop, 2019, Shanghai, Chine
SONG, A., "Organizational Influence in Online Vocational Learning" dans JM-Tsinghua Research Development Workshop and a JM-Tsinghua Research Symposium, Avril, 2019, Beijing, Chine
LI, Y., Y.-L.TSAI, A.SONG, "Cross-Device Shopping: How Do Consumers Search on Fixed vs. Mobile Device?" dans 40th INFORMS Marketing Science Conference, 2018, Philadelphia, États-Unis
SONG, A., "Feeling Cared, Digitally: The Effect of Family Connectedness on Seniors’ Mobile Platform Engagement" dans 40th INFORMS Marketing Science Conference, 2018, Philadelphia, Pennsylvania, États-Unis
GONG, J., B.GREENWOODS, A.SONG, "Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of Ridesharing Platforms and Vehicle Purchase" dans Winter Conference on Business Analytics, 2017, Utah, États-Unis
BORRAZ, S., Y. SU, A. SONG, "Generative AI Design Devalues Luxury? Exploring Consumer Perceived Value of AI-designed Luxury Products" dans 54th Annual Conference of the European Marketing Academy (EMAC), 2025, Pozuelo de Alarcón, (Madrid), Espagne
WANG, Z., Z. LIU, A. SONG, Y. HUANG, "The Janus Face of Stretch Goals in Family Firms: Examining Ethical and Innovative Outcomes" dans Academy of Management Annual Meeting, 2025
WU, X., J.GONG, B.GREENWOODS, A.SONG, "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans Academy of Management (AOM) Annual Meeting, 2019, Boston, États-Unis
SONG, A., L.ZHANG, L.MA, "Organizational Influence in Online Vocational Learning" dans Marketing Dynamics Conference, 2019, Maryland, États-Unis
SONG, A., "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans 2019 Annual Meeting, Academy of Management, 2019, Boston, États-Unis
SONG, A., "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" dans Winter Conference on Business Analytics, Winter Conference on Business Analytics, 2019, Utah, États-Unis
ZHANG, L., A.SONG, P. K.KANNAN, "Feeling Cared, Digitally: The Effect of Family Connectedness on Seniors' Mobile Platform Engagement" dans 40th INFORMS Marketing Science Conference, 2018, Philidelphia, États-Unis
SONG, A., "Cross-Device Shopping: How Do Consumers Search on Fixed vs. Mobile Device" dans 40th INFORMS Marketing Science Conference, 40th INFORMS Marketing Science Conference, 2018, Philadelphia, Pennsylvania, États-Unis
SONG, A., G.XIONG, F.ZENG, X.LUO, "Customer Information Elicitation (CIE): The Impact of Privacy Assurance, Personalization and Monetary Incentives" dans Winter AMA Conference, 2017, Orlando, États-Unis
SONG, A., G.XIONG, C.ZHANG, X.LUO, "Costly Price Discounts and Costless Advertising Appeal for Consumer Purchases of Embarrassing Products A Field Experiment" dans Winter AMA Conference, 2017, Orlando, États-Unis
SONG, A., A.LEE, A.LABROO, X.LUO, "Self-Regulation and Weight Loss Goal Pursuit" dans 38th Annual ISMS Marketing Science Conference, 2016, Shanghai, Chine
SONG, A., G.XIONG, C.ZHANG, X.LUO, "Romantic Appeals for Embarrassing Product Sales" dans 38th Annual ISMS Marketing Science Conference, 2016, Shanghai, Chine
YANG, S., J.PANCRAS, A.SONG, "Poaching in Paid Search Advertising using Broad Match: Evidence from a Field Experiment" dans ISMS Marketing Science Conference, 2015, Maryland, États-Unis
SONG, A., C.LI, J.PANCRAS, "The Demonstration effect on Consumption across cities in China: Evidences from Automobile Market" dans UConn CIBER Conference, 2014, Connecticut, États-Unis
WANG, Y., S.SUN, A.SONG, "Motivation for luxury consumption: Evidence from a metroplitan city in China" dans Research in Consumer Behavior., Russell W. Belk Ed., Emerald Group Publishing, pp. 161-181, 2010DOI : 10.1108/S0885-2111(2010)0000012009
SONG, A. - "Consumer Insights in the Era of Big Data, Chanson Yiping -citation -Administration Fudan" - 2017, Beijing, Chine
SHEN, M., A. SONG, X. LI, H. WANG, "Claiming single or multiple product benefits: Moderating role of intergoal association", Journal of Business Research, Février 2025, vol. 189DOI : https://doi.org/10.1016/j.jbusres.2024.115109
GONG, J., B. GREENWOOD, A. SONG, "An Empirical Investigation of Ridesharing and New Vehicle Purchase", Manufacturing and Service Operations Management, Mai 2023, vol. 25, no. 3, pp. 884-902DOI : 10.1287/msom.2022.1183
WU, X., J. GONG, B. N. GREENWOOD, A. SONG, "The Effect of Early Electric Vehicle Subsidies on the Automobile Market", Journal of Public Policy and Marketing, Avril 2023, vol. 42, no. 2, pp. 169-186DOI : 10.1177/07439156221134927
SONG, A., L. ZHANG, L. MA, I. BOSE, "What Shall I Learn? Two-Stage Decision Making Under Social Influence on Corporate E-Learning Platforms", Decision Support Systems, Août 2023, vol. 171, no. 113978DOI : https://doi.org/10.1016/j.dss.2023.113978
ZENG, F., Q. YE, Z. YANG, J. LI, A. SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", Journal of Business Ethics, Avril 2022, vol. 176, pp. 781–798DOI : 10.1007/s10551-020-04626-x
LIU, Z., Y. HUANG, Y. HUANG, A. SONG, A. KUMAR, "How does one-sided versus two-sided customer orientation affect B2B platform's innovation: Differential effects with top management team status", Journal of Business Research, Mars 2022, pp. 619-632DOI : 10.1016/j.jbusres.2021.11.059
ZENG, F., Y. SONG, A. SONG, S. ZUO, J. YU, "The Impact of the Number of Participants and Platform Transparency on Prosumers’ Creative Performance", European Journal of Marketing, Novembre 2022, vol. 56, no. 10, pp. 2749-2773DOI : 10.1108/EJM-10-2021-0825
YANG, S., J. PANCRAS, A. SONG, "Broad or Exact? Search Ad Matching Decisions with Keyword Specificity and Position", Decision Support Systems, Avril 2021, vol. 143DOI : 10.1016/j.dss.2021.113491
CHI, Y., F.ZENG, M.DONG, A.SONG, "Promotion contract and prevention contract in distributor-supplier relationships", Journal of Business-to-Business Marketing, Avril 2020, vol. 27, no. 2, pp. 111-124DOI : 10.1080/1051712X.2020.1748326
WANG, H., M.SHEN, A.SONG, I.PHAU, "Do Up-displayed Eco-friendly Products Always Perform Better? The Moderating Role of Psychological Distance", Journal of Business Research, Juin 2020, vol. 114, pp. 198-212DOI : 10.1016/j.jbusres.2020.03.031
SONG, A., C. W.PHANG, S.YANG, X.LUO, "The Effectiveness of Contextual Targeting in Conjunction with Promotional Incentives", International Journal of Electronic Commerce, Juin 2018, vol. 22, no. 3, pp. 349-385DOI : 10.1080/10864415.2018.1462952
YANG, S., A.SONG, S.TONG, "Sustainable Retailing in the Fashion Industry: A Systematic Literature Review", Sustainability, Juillet 2017, vol. 9, no. 7, pp. 1-19DOI : 10.3390/su9071266
YANG, S., A.SONG, S.CHEN, X.XIA, "Why are customers loyal in sharing-economy services? A relational benefits perspective", Journal of Services Marketing, Février 2017, vol. 32, no. 1, pp. 48-62DOI : 10.1108/JSM-01-2016-0042
YANG, S., A.SONG, J.PANCRAS, "Matching Exactly or Semantically? an Examination of the Effectiveness of Synonym-Based Matching Strategy in Chinese Paid Search Market", Journal of Electronic Commerce Research, Février 2017, vol. 18, no. 1, pp. 32-51
LUO, X., M.ANDREWS, A.SONG, J.ASPARA, "Group-buying deal popularity", Journal of Marketing, Mars 2014, vol. 78, no. 2, pp. 20-33DOI : 10.1509/jm.12.0422
WANG, Y., A.SONG, "Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands", Journal of Global Marketing, Septembre 2013, vol. 26, no. 4, pp. 173-187DOI : 10.1080/08911762.2013.804618
HENTSCHEL, H., J.PAN, F.FAMILY, Z.ZHANG, A.SONG, "The effect of social cues on marketing decisions", Physica A: Statistical Mechanics and Its Applications, Février 2012, vol. 391, no. 4, pp. 1395-1399DOI : 10.1016/j.physa.2011.09.030
WANG, Y., S.SUN, A.SONG, "Chinese Luxury Consumers: Motivation, Attitude and Behavior", Journal of Promotion Management, Juillet 2011, vol. 17, no. 3, pp. 345-359DOI : 10.1080/10496491.2011.596122
SONG, A. - "Consumer Insights in the Era of Big Data, Chanson Yiping -citation -Administration Fudan" - 2017, Beijing, Chine